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Holiday cheer!
Holiday cheer! This post is for everyone who likes a good, stiff eggnog during the holidays! President Dwight Eisenhower knew his way around a kitchen, and this eggnog recipe is proof positive of that...
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Cell phone ambushing
Cell phone ambushing This article in Time includes a video that demonstrates how one man has decided to combat what he considers to be rude cell phone usage in public spaces. What do you think?
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Teens leaving Facebook while 25+ folks sign up
Teens leaving Facebook while 25+ folks sign up This takes you to a very interesting graphic that shows how Facebook use has declined with teens, even as it rises among people 25 and older, with the...
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Apple’s new ad
Apple’s new ad Poetry is the theme for Apple’s newest commercial for its iPad Air. I’ve never been much of a poetry fan, but I find this ad does a good job of showing iPad capabilities. Still, is it a...
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What’s the message here?
What’s the message here? This Procter & Gamble commercial purports to celebrate moms, showing how they nurture us from infancy to achieve greatness. But it seems to me that these three vignettes...
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Crazy ads for Burger King
Crazy ads for Burger King Here are two :15s and a :30 from Burger King down under. They’re not the sort of thing you’ll see in the USA, and one wonders about the cultural differences between the Anzus...
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Longhand note taking is best!
Longhand note taking is best! So, it turns out that using a laptop or tablet is NOT such a good substitute for old-fashioned longhand note-taking because you no longer “process” the content!
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Neuromarketing Makes News
Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously | Adweek Adweek has just run an article about neuromarketing and using symbolism in emotion-evoking ways as a...
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Preschoolers are more comfortable with technology
According to a recent study (http://tinyurl.com/kescvfq) preschoolers do better than college students at figuring out how to use gadgets. It seems they have not yet had their natural creativity blunted...
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2014 Emmy for Best Commercial
Emotion trumps everything else when it comes to picking the #1 commercial for 2014. The five spots clearly show how important emotional appeals have become in contemporary advertising. Emotion is a...
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Let’s talk profit motive versus customer satisfaction
Media psychology is about a lot more than just how ads and people interact. It’s also about the whole marketing process and its impact on consumers in terms of the psychological toll that may be taken....
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The psychology of stupidity
Look at this YouTube video: And these young people are allowed to vote. What the hell is happening throughout their K-12 “education” that allows them to be THIS ignorant??? But when it comes to...
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Goodbye to a wonderful advertising observer
Stuart Elliott, longtime advertising columnist for the New York Times, has announced he is taking advantage of a buy-out being tendered by Times management and leaving the paper. While I have never...
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Seinfeld, product placement and mediated desire
The Carnegie newsletter has a very interesting (and entertaining) post about product placement, in which it gives a lot of credit to “the show about nothing” as a leader in the product placement...
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Sex and Carl’s Jr./Hardee’s ads
Carl’s Jr. spots have been using sexy females to draw attention to their offerings for a number of years now. Here’s a link to an Ad Age article that discusses one of the company’s latest ads:...
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The Psychology of Being Put on Hold
Today’s TIME magazine reports on a recent study that showed people put on hold are LESS angry when finally connected to a live person, if they have been given pop music to listen to. So-called elevator...
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Tablets and Smartphones–the New Babysitters?
Time magazine ran an article reporting on a recent study showing that children under the age of two have used smartphones and tablets. As the article notes, the American Academy of Pediatrics strongly...
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The Magic Kingdom makes jobs disappear!
Please read this story from today’s NY Times:...
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Inland Empire Museum of Art
Public TV station KVCR has produced a very nice three-minute news piece on the Inland Empire Museum of Art (IEMA), for which I have been volunteering some time for PR (including setting up this...
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